The Price is Right video game is based on the longest running game show in television history. Like the contestants on the game show, players will be able to bid on products, play the famous pricing games, and spin the Big Wheel for the chance to win prizes in the Showcase Showdown.

This game features a single- and multiplayer mode for up to four players. Many of the classic pricing challenges that viewers have known and loved for generations, such as Plinko, Three Strikes, Hole in One, and Cliffhanger, will also be in the game. The Wii version will have specialized controls that allow players to spin the Big Wheel, putt through Hole In One, or take a swing at Punch-A-Bunch.