When World of Warcraft was released for sale, it came as a regular version (basically the game manual and some game CDs) and a special Collector's Edition.

The Collector's Edition includes:
- Large, hard-sided slip-out box with fitted fuzzy holder for all the contents.
- The full game on CD-ROM and DVD-ROM.
- "Behind the Scenes" DVD with the game's cut-scenes, 3D concept art, drawings, screen shots, and audio tracks of Blizzard employees discussing in-depth the various elements of the game.
- 280-page hardcover coffee table book, The Art of World of Warcraft.
- World of Warcraft Soundtrack CD.
- Cloth gameworld map with a metal clasp.
- Exclusive in-game pet for every character. Choice of Zergling, Panda Cub, or Mini Diablo.
- 10-days free for a friend (via voucher with special CD-key).
- The game manual.
- Blizzard Store pamphlet!